Where eCommerce SEO is going — Kevin Indig // Growth Advisor
- Part 1SEO strategy vs. SEO tactics — Kevin Indig // Growth Advisor
- Part 2 Where eCommerce SEO is going — Kevin Indig // Growth Advisor
Show Notes
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01:55How eCommerce SEO is changingMost search results arent showing the 10 blue links on the first page anymore. Google also shows more SERP features for short-head keywords which means that eCommerce brands have to adjust the way they get attention and SEO traffic.
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06:01How eCommerce SEO can combat SERP changeseCommerce brands have to start competing beyond the 10 blue links with other content formats. And, Googles SERP features like image and video carousels present the opportunity for eCommerce brands to appear in other ways on the SERP.
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09:16Googles new marketplace model and eCommerce search resultsAs Google continues to make changes to search results, less traffic is being sent to websites. Essentially, Google has shifted to a marketplace model where users no longer have to click through to a website for answers; they can get them on the SERP.
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11:30The importance of product feeds for eCommerce SEO successThe product feed provides Google with data on your products needed to convince customers to shop on Google. The product feed is important to users and matters for SEO because it is displayed in the search results.
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15:51What SEOs within eCommerce should be focused onMonitor clickthrough rates and ensure that the data on your site matches your merchant feed. Also, monitor the SERP features for the keywords that you care about using SEO tools and formalize strategies to appear in those SERP features.
Quotes
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"I think eCommerce SEO is going to change significantly over the next 12 months, if it hasn't already changed." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"Most of the search results don't even show 10 results on the first page anymore. And, when I say 10 results, what I mean is 10 blue links." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"The majority of search results don't show 10 blue links anymore. 43% of the time, it's nine blue links. And then the next most frequent results have eight blue links." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"For keywords and topics that are higher in demand, Google shows more SERP features that directly answer what searchers are looking for or bring them to a specific place faster." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"Image and video carousels can be great shortcuts to crack very competitive search results. If you cannot compete with blue links, maybe there's a way you can compete with an image or a video." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"Amazons advertising business has already topped $30 billion in annual revenue. And, advertising is at Alphabet's heart. So, there is a lot of pressure to regain dominance in eCommerce." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"If you want to attain any type of traffic through seo, you need to be competitive in shipping times, return policy, and price." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"Think about what the SERP features are that Google shows that you can appear in. Then, formalize strategies to make that happen, even if you cannot perfectly understand the impact." -Kevin Indig, Growth Advisor, Kevin_Indig.com
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"It's incredibly important to have parity between the structured data you have on your site and the merchant feed. If you don't, that can make Google distrust information on your site and feed." -Kevin Indig, Growth Advisor, Kevin_Indig.com
- Part 1SEO strategy vs. SEO tactics — Kevin Indig // Growth Advisor
- Part 2 Where eCommerce SEO is going — Kevin Indig // Growth Advisor
Up Next:
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Part 1SEO strategy vs. SEO tactics — Kevin Indig // Growth Advisor
Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. Many SEOs and agencies are often limited by their lack of understanding when it comes to SEO strategy. While many SEOs prefer to focus on tactics, it’s really the ability to develop a solid SEO strategy and get buy-in from stakeholders and executives that will get SEO the funding it needs to implement those strategies. Today, Kevin talks about SEO strategy versus SEO tactics.
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Part 2Where eCommerce SEO is going — Kevin Indig // Growth Advisor
Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. As Amazon continues to excel in the eCommerce and advertising space, Google has been making several changes to try and regain dominance. For eCommerce, the 10 blue links are basically dead and it’s now time to look at other ways your brand can appear on the SERP. Today, Kevin talks about where eCommerce SEO is going.
